Agile Event Session

Clean Interviewing: A Hands-On Approach to Customer-Centric Product Development 

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Abstract/Description

“Ready to take your product development to the next level? Join us for a hands-on workshop on Clean Interviewing!”

Clean interviewing is a powerful tool in product development that provides valuable, unbiased insights into customer needs and preferences. In this hands-on workshop, you’ll learn how to use open-ended, non-leading questions and active listening to gather data that informs the creation of products that truly meet customer needs.

Say goodbye to guesswork and hello to data-driven decisions with clean interviewing. This customer-centric approach leads to increased customer satisfaction, stronger brand loyalty, and better sales.

Avoid the pitfalls of bias and preconceptions with clean interviewing. Say goodbye to leading questions and hello to a more accurate understanding of customer preferences and behaviors. Foster a culture of collaboration and mutual understanding with a non-judgmental attitude and empathy.

This workshop is your opportunity to gain hands-on experience with clean interviewing and take your product development to the next level. Don’t miss out!

Learning Outcomes

Understand the fundamental concepts of Clean Interviewing and its benefits for product development.
Content Overview: Participants will receive a high-level overview of Clean Interviewing and its benefits for product development.

Identify personal biases and preconceptions that may impact their product development process.
Pre-Assessment Activity: Participants will brainstorm what they already know about Clean Interviewing and reflect on their biases and preconceptions.

Learn how to use open-ended, non-leading questions and active listening to gather customer insights.
Content Delivery: Participants will receive a detailed explanation of the Clean Interviewing process, including the importance of open-ended, non-leading questions and active listening.

Apply Clean Interviewing techniques to a real-life product development scenario.
Application Activity: Participants will work in pairs or small groups to apply what they have learned to a real-life product development scenario.

Reflect on their understanding of Clean Interviewing and plan for continued improvement.
Post-Assessment Activity: Participants will reflect on what they learned and rate their understanding of Clean Interviewing. They will also receive feedback and have an opportunity to address any remaining questions or concerns.

By linking each stage of the workshop to a specific learning objective, participants will clearly understand what they will learn and how they will apply it to their work. This structure also facilitates assessment and continuous improvement of the workshop content and delivery.

Additional Resources

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Speaker(s) may be willing to present this session at local group meetings and other events.

Agile2023
Workshop
Practicing

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