Agile Alliance Board of Directors



Paul Hammond, Chair

Paul is a 20+ year veteran of the software industry, and an 10+ year convert to agile principles and practices for delivering software. He recently joined eBay to lead their European Product Development team, after nearly 15 years at Microsoft in the MSN and Skype product teams.

As a senior Engineering Leader, Paul's passion is growing and leading large geographically dispersed agile development teams. Together, Paul and his teams have shipped large-scale web, mobile and communications products that are enjoyed by hundreds of millions of users worldwide. He has also spearheaded agile adoption and long-term transformation of both his own and other product teams within Microsoft, and has coached and mentored colleagues and teams at other external organizations.

Paul has been involved with the Agile20XX Conference since 2007, and he had the privilege of being the Agile2015 Conference Chair.

Paul lives near London, England, and relaxes by being a geek, watching the Red Sox, taking photos, playing musical instruments of various types and hanging out with his family.


Victor Hugo Germano, Treasurer

I am a Brazilian entrepreneur, working with Agile since 2004.

From coding dojos in Brazil, back in 2005, to running my own company, I've been working with agile teams and helping the Brazilian community grow from small user groups to National Conferences with over 1000 participants.

Today, as an Agile Coach, I help teams and companies take advantage of Agile processes and values to better deliver products. I'm also on the frontline of selling Agile Projects, which has gave me a lot of insights on how to build contracts to support this different way of working.

As a Entrepreneur, I'm cofounder of Lambda3. Our vision is to improve the Software Development Discipline wherever we act, sharing our vision of quality and care for our profession. We aspire to create a company were participation, responsibility e transparency are keys to success, and we are willing to create a democratic workplace so that our peers thrive.


Craig Smith, Secretary

Craig Smith, Agile Coach and Director at Unbound DNA,  has been active in the IT industry for over 20 years and has been an Agile Practitioner, Coach and Trainer for over 10 years. Craig contributes to the Agile community as a a member of the board of directors of the Agile Alliance, organiser of the Agile Brisbane Meetup Group as well as the director of YOW! Conferences. He has presented at numerous Australian and international conferences and is also an Agile Editor for InfoQ and co-hosts an Agile podcast called The Agile Revolution.


Phil Brock, Managing Director

Phil’s background includes nearly 20 years in the software industry. He managed operations at Instantiations, a software tool and consulting company, from 1997 to 2001. He subsequently worked for five years as an independent small business consultant. He has been with Agile Alliance since 2006 and assumed the role of managing director in 2008. During Phil's tenure the organization has grown exponentially and now has more than 35,000 members and subscribers worldwide.


Ellen Grove

Ellen Grove is an Agile coach, trainer, and organizational change agent with Agile Partnership. Based in Ottawa Canada, Ellen works with organizations of all sizes around the globe to help them put Agile thinking and being into action. Open Space and LEGO SERIOUS PLAY are her favourite facilitation approaches for getting people to talk with each other about the things that matter so that they can do great work together. Ellen is a serial organizer of Agile events locally and internationally, and she presents frequently at Agile conferences in Canada and abroad sharing ways to use playful approaches to do serious work.


Juan Banda

Juan Banda is a trainer, coach, speaker, blogger, martial artist and out of the box thinker. Since Juan got exposed to Scrum in early 2007, he committed himself to continue learning and applying Scrum in the teams and organizations where he worked. His path put him in the roles of Scrum Master, Agile Trainer, Product Owner, and Agile Coach. Juan now holds all of the requirements of the Scrum Alliance and is a Certified Scrum Trainer (CST) in addition to the PMP ™ & PMI-ACP certifications he has through the Project Management Institute (PMI) organization.

After earning his Master’s degree in Management Information Systems from The University of Illinois at Chicago, Juan worked as a full time professor, consultant, developer and manager. During his tenure with the University, he led teams of more than fifty developers and also served as the Head of the Engineering Department.

Juan is also a community enthusiast and dedicated to the Scrum movement in his home country of Bolivia. He has organized Scrum Bolivia Day 2012, Scrum Bolivia Day 2013, and the Regional Scrum Gathering Bolivia 2014. In August 2013 Juan was elected to serve as a member of the Agile Alliance Board of Directors.


Declan Whelan

Declan is an agile coach and consultant at Leanintuit. His current focus is on helping individuals, teams and organizations improve their value delivery systems. Software organizations are complex systems with many interconnected elements involving leadership, organizational design, architecture, technical craftsmanship, teams and processes. Declan works with organizations to identify the future they want and helps them build experiments to move their organizations in the direction of positive change.


Tricia Broderick

Passionately focused on the facilitation of high-performance software development environments, Tricia Broderick has more than twenty years of experience in software development. Her leadership, training and coaching at all levels of an organization, helped lay the groundwork to shift teams from one-year product cycles to feasible daily delivery of high-quality software and services. With this first-hand experience, she openly shares stories and examples to inspire people to reach new heights through continuous reflection and growth. As a coach within the Agile For All team, she is dedicated to making a difference in the workplace. Tricia is an exceptional leader, coach, mentor, facilitator, trainer, and popular speaker at national conferences.


Becky Hartman

Becky is an enthusiastic and passionate agile coach, trainer, facilitator, and published author with nearly twenty years of combined experience in both traditional methodologies and agile approaches with applied experience in a variety of domains.

She holds several certifications in Agile and Project Management, including PMI-ACP, PMP, CSM, CSPO, CSP, PSM I and II. Becky is also known for her active volunteering in the Agile community at Agile Alliance conferences, Tampa Bay Agile Meet-ups, and as a co-author on The Agile Practice Guide.

She inspires and ignites teams’ passion for their work through active engagement and support as they transform the way they view and execute work.

Becky is currently a Senior Agile Coach at AgileThought in beautiful Tampa, Florida.


Heidi Musser

As a senior Executive, I have spent over 30 years leading and advising businesses on designing new operating & engagement models to drive digital transformation and achieve enterprise agility. My passion is 'managing the soft side of technology'© – through the adoption of fundamentally different ways of working, thinking and being.

A courageous leader and change agent, my Agile experience spans multiple decades and multiple industries. An active member of the Agile community, I am a co-creator of the Alliance’s Agile pilot Webinar Series on Business Agility and presented ‘The Agile Mindset and Enterprise Agility’ in May. I have been a member of Agile Alliance’s Supporting Agile Adoption Program since 2014. Additionally, I Co-Chaired Agile Alliance's Agile Executive Forum in 2013 and 2014. Today, I advise organizations on embracing the Agile mindset and Agile core principles to achieve enterprise Agility.