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Lean Inception

How to Align People and Build the Right Product Kindle Edition

“Build, Measure, and Learn” as Steve Blank says: is much more elaborate than putting software into production to see if it works. The Lean Startup movement is very promising, but for many teams, it ends up translating into an important question: ”Yeah, but what to build ?”

“In ThoughtWorks, our response has been a process called an inception. We gather together a good sample of the people who will be affected by the product and have an intensive session to set an initial direction, using a series of exercises focusing on collaboration and the capture of broad goals. We don’t attempt a detailed specification, as that is exactly the kind of thing that becomes out of date as soon as code hits production.”

“But we do want to understand what kind of outcomes we are hoping for, the features that we think will drive these outcomes, and how to assess the effectiveness of our product. With The Lean Inception, Paulo has captured his experience in running these inceptions over the last decade. In particular, it’s focused on his work to boil the inception down to its essence, concentrating the activity on a single, if very intensive, week of work. Paulo shares how he makes this work, through writing a product vision, capturing personas, understanding the user journeys, and developing high-level features.”

“The result isn’t a detailed plan of work, which we find quickly rots into irrelevance. It is a guiding set of goals to set us off in the right direction. It doesn’t plan out a final product, with all the features that our users will need, instead, it focuses on an initial product that we can release and learn from – the Minimum Viable Product. “ – Martin Fowler, Chief Scientist at ThoughtWorks

About the Author(s)
Paulo Caroli

Paulo Caroli is a passionate professional. Yes, passionate about innovation, entrepreneurship, digital products, people, challenges, solutions, and transformations.

The book Lean Inception brings together all his years of experience with developing digital products for different companies around the world. Since 2006, as a principal consultant at Thoughtworks, he has focused his experience on Agile, Lean & Design Thinking processes and practices, which is why his method has won many readers around the world. Lean Inception has already been released in three languages, in addition to being a bestseller on Amazon Brazil!

As a software engineer, author, speaker, and facilitator, Caroli has helped many people and companies to make their projects come to life!

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