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Essential Scrum

A Practical Guide to the Most Popular Agile Process

If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you’ve been searching for. Leading Scrum coach and trainer Ken Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively.

Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin’s experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language (the Visual AGILExicon©) for describing Scrum’s roles, artifacts, and activities.

Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

About the Author(s)
Ken Rubin

Ken Rubin is Managing Principal at Innolution, a company that provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way. A Certified Scrum Trainer, Ken has trained over 30,000 people on agile and Scrum, Kanban, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10. Ken was the first managing director of the worldwide Scrum Alliance. He is the author of the Amazon #1 best-selling book Essential Scrum: A Practical Guide to the Most Popular Agile Process. He is also the creator of the Visual AGILExicon®, a freely available set of vibrant, four-color icons for composing graphically rich and visually appealing three-dimensional representations of agile and Scrum concepts.

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