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Value-Driven Product Ownership (ICP-APO)

June 5, 2023 June 8, 2023

Value-Driven Product Ownership is applied learning at its best. Delivered in 4 x 4-hour workshops, participants go beyond theory as they apply techniques like Personas, Product Vision, Story Mapping, MVP (or MLP) identification, Prioritization Models, Progressive Elaboration, User Stories, Story Slicing, Acceptance Criteria and more to a realistic simulation.

Participants who successfully complete this course will earn the ICP-APO certification through ICAgile in the Product Ownership track and leave with the mindset, skills, and confidence as champions of value and leaders of value-driven, agile software delivery.

– Understanding Product Owner as Value Champion
– Facilitating Shared Understanding of Value
– Making Value-Driven Decisions
– Validating and Optimizing Value


– Appreciate the role and mindset of Product Owner as value champion
– Recognize and apply the skills and behaviors of great Product Ownership
– Create alignment through effective storytelling of the vision, context and strategy for value delivery
– Apply vision boards, personas and story maps to tell the story of the product and user
– Hold the value context while facilitating continuous discovery and shared understanding
– Capture vertical slices of customer value through epics and user stories
– Use techniques of progressive elaboration: story slicing, acceptance criteria, relative estimation and visual modeling
– Engage and manage stakeholders through effective communication, prioritization and feedback loops
– Leverage Agile for early realization of value through frequent delivery and short feedback loops

– This workshop is delivered in 4 x 4-hour bursts of value.
– Hands-on, applied learning
– Live collaborative discussions
– Use of the latest virtual collaboration tools


– Certificate of completion
– 14 PDUs for PMI
– 14 SEUs for Scrum Alliance
– ICAgile ICP-APO Certification on meeting all requirements

More info about the course can be found here:


Early Bird Price: $1100.00
Regular Price: $1200.00

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