Timing:
30-60 minutes
Materials:
Top Trait templates
Photographs of stakeholders
Instructions:
- Explain that this is an exercise to help provide some context about the users of the system
- For each user type or specific persona, someone (perhaps the Product Owner) will explain their background and how they use the product or system
- During the explanation capture relevant information about that person/user type in the Top Trait template
- The system factors have been pre-populated and just need scoring
- The human factors are free-form and could be anything that tell us information about how this user’s needs or behaviours may influence design considerations, priorities etc
Learning Points:
- Gives the development team an understanding of the users of their product
- Gives the development team empathy for their users
Variations:
- Create Top Traits based on the results of real user interviews
- Create Top Traits based on fake users and collect photographs from the internet
- Try some different system/human factors
- Can also be used as a team development tool when coupled, for example, with Journey Lines. Team members listen to someone’s journey line and build a picture of their team-mates skills and qualities
This exercise was co-created as part of a collaboration day between myself and Paul Goddard
