Getting Out of the Building at Agile2017

Last week we added the term customer development to the Agile Glossary. Customer development is a framework originally named by Steve Blank but practiced by many entrepreneurs, that provides a way for you to figure out if you are building the right thing.

Ok, that’s probably a gross oversimplification, but stick with me…

A key idea behind customer development is that you should get out of the building to talk to actual customers, find out about their problems, how they solve them today, and whether your product actual provides a better solution.

Here’s Steve Blank explaining it in his own words.


You want to get out of the building sooner rather than later so that you can find out if you’re heading down the right path before you do a lot of work building a solution that no one wants. And like all things best done sooner rather than later (saving for retirement, starting a podcast, eating right, exercising) the best time to start was five years ago. The next best time?

Today.

In a dramatic reversal of do as I say, not as I do, I’m going to get out of the building at Agile2017, in a sense.

I won’t actually leave the building. Instead, I’ll be in the Agile Alliance Lounge during the conference and would love to talk to you about how you find information about Agile, your thoughts about the Agile Alliance website, the submission system, and the online schedule, and what types of information you wish were more available online. As Content Curator for Agile Alliance, any information I get during those discussions will be extremely helpful in my efforts to make sure the website and other tools continue to provide you value.

And if you do customer development in your work, I’d love to talk to you as well to get any tips or tricks of the trade.

So if you are at Agile2017 and would like to experience customer development, or help me do it better, stop by the Agile Alliance Lounge.

If you won’t be at Agile2017 (there are still some tickets available) you can always leave your experiences with customer development in the comments, and send me your feedback on the website.

Photo by Rob Bye on Unsplash

This is an Agile Alliance community blog post. Opinions represented are personal and belong solely to the author. They may not represent the opinion or policy of Agile Alliance.

Add to Bookmarks Remove Bookmark
Add to Bookmarks Remove from Bookmarks
Add to Bookmarks Remove from Bookmarks
Kent McDonald

Kent McDonald

Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent currently practices his craft for a variety of organizations and provides just in time resources for product owners and business analysts at KBP.media and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not…

Recent Blog Posts

Recent Posts

Your Bookmarks

No favorites to display. You must have cookies enabled to add bookmarks.

Recent Agile Alliance Blog Posts

Access Beyond the Newsletter!
Ever wondered if you're fully tapping into the Agile Alliance's wealth of resources? Many in our community enjoy our updates but may not realize they're missing out on exclusive content, events, and benefits reserved for paid members.
Access Beyond the Newsletter!
Ever wondered if you're fully tapping into the Agile Alliance's wealth of resources? Many in our community enjoy our updates but may not realize they're missing out on exclusive content, events, and benefits reserved for paid members.

Post your comments or questions

Discover the many benefits of membership

Your membership enables Agile Alliance to offer a wealth of first-rate resources, present renowned international events, support global community groups, and more — all geared toward helping Agile practitioners reach their full potential and deliver innovative, Agile solutions.

Not yet a member? Sign up now

Member Dues are Increasing on March 1, 2024
Member Dues are Increasing March 1, 2024

Renew your Membership
or Sign-up Now and Save!

Effective March 1, 2024, select membership levels will see a slight increase in dues, a change from our temporary reduction during the COVID-19 pandemic to support our community. Read more about the changes here.