Last week we added the term customer development to the Agile Glossary. Customer development is a framework originally named by Steve Blank, but practiced by many entrepreneurs, that provides a way for you to figure out if you are building the right thing.
Ok, that’s probably a gross over simplification, but stick with me…
A key idea behind customer development is that you should get out of the building to talk to actual customers, find out about their problems, how they solve them today, and whether your product actual provides a better solution.
Here’s Steve Blank explaining it in his own words.
In a dramatic reversal of do as I say, not as I do, I’m going to get out of the building at Agile2017, in a sense.
I won’t actually leave the building. Instead, I’ll be in the Agile Alliance Lounge during the conference and would love to talk to you about how you find information about Agile, your thoughts about the Agile Alliance website, the submission system, and the online schedule, and what types of information you wish were more available online. As Content Curator for Agile Alliance, any information I get during those discussions will be extremely helpful in my efforts to make sure the website and other tools continue to provide you value.
And if you do customer development in your work, I’d love to talk to you as well to get any tips or tricks of the trade.
So if you are at Agile2017 and would like to experience customer development, or help me do it better, stop by the Agile Alliance Lounge.
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