Product Discovery: What is it and how to develop and facilitate online sessions?

June 30, 2020

kubadili

Product discovery is a method of deeply understanding your customers or users to develop products that perfectly suit their wants and needs. Once you understand their needs, you can use that knowledge to build vital products or services for customers or users. Product discovery plays a key role in helping product teams decide which features or products to prioritize and build, while setting the stage for achieving product excellence.


We can summarize the product discovery process with the following steps:

Power up your customer or users empathy by understanding the underlying needs and feelings of customers.
• Create a complete picture of your customer
Listen carefully to the user’s or potential users wants and needs
• Try visual mapping to gain clarity.
Collect and organize customer feedback from various input channels
• Be objective. Not every idea will stick.
• Test your assumptions.

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