Digital innovation is no longer about the big idea. Now, companies succeed at innovation by getting new ideas to market quickly and rapidly iterating based on user behavior and feedback. Geoff Wilson rebuilt his entire digital product development agency, 352 Inc., around this philosophy. By working in dedicated, cross-functional teams, using “Lean Startup” and agile principles, and staying close to both stakeholders and users, 352 Inc. has produced several massively successful SaaS and web products for its clients. Geoff also uses this philosophy to guide many startups he is involved with, including one with a recent 8-figure exit. Come hear Geoff tell these stories and talk about how any organization can implement these philosophies to succeed at innovation.
