In This Video

Many organizations have embraced Agile management on the assumption that if they upgrade existing products and services through cost reductions, time savings or quality enhancements for existing customers (i.e. operational Agility), they will realize financial gains. Owing to increased competitive pressures, this assumption often proves incorrect and consequently top management support for Agile often flags. It turns out that major financial gains are more likely to come from strategic Agility, i.e. generating innovations that create entirely new markets and that turn non-customers into customers. Strategic Agility is the next frontier of Agile management. Instead of being slightly better than everybody else in a crowded and established field, a firm practicing Strategic Agility creates new markets and dominates them. The profit margins are bigger, and the value to society is often larger.

The session will describe what’s involved in achieving Strategic Agility, including a playbook for systematically generating market-creating innovations and the necessary shift in culture that is required.

About the Speaker(s)

Ray Arell is focused on helping our corporate members take better advantage of the Agile mindset and methods. His 30+ year career has been dedicated to building great teams, communities, and products. Through his leadership, he has directly built and transformed a number of successful worldwide organizations and over the past 5 years has been coaching other leaders to do the same with their own teams. He is recognized as an industry leader in large scale adoptions of Agile, lean, and complex systems, and he has delivered over 20 keynotes and talks sharing his knowledge across the globe. Ray is also a founder and owner of nuAgility, LLC.

Steve Denning writes about radical management, leadership, innovation and narrative. His most recent books are The Leader’s Guide to Radical Management (2010), The Leader’s Guide to Storytelling (2nd ed, 2011) and The Secret Language of Leadership (2007). He consults with organizations around the world on leadership, innovation, management and business narrative. At the World Bank, he held many management positions, including director of knowledge management (1996-2000). Steve is an Amazon Affiliate and a fellow of the Lean Software Society.