In This Video

Many organizations have embraced Agile management on the assumption that if they upgrade existing products and services through cost reductions, time savings or quality enhancements for existing customers (i.e. operational Agility), they will realize financial gains. Owing to increased competitive pressures, this assumption often proves incorrect and consequently top management support for Agile often flags. It turns out that major financial gains are more likely to come from strategic Agility, i.e. generating innovations that create entirely new markets and that turn non-customers into customers. Strategic Agility is the next frontier of Agile management. Instead of being slightly better than everybody else in a crowded and established field, a firm practicing Strategic Agility creates new markets and dominates them. The profit margins are bigger, and the value to society is often larger.

The session will describe what’s involved in achieving Strategic Agility, including a playbook for systematically generating market-creating innovations and the necessary shift in culture that is required.

About the Speaker(s)

Ray Arell is focused on exploring, implementing, and building awareness to Agile Alliance members on better ways to grow both personal and business Agility. He also works on strategic business programs that expand the reach and benefits of our nonprofit organization for our members. If you have great ideas on how the Alliance can better serve its members, then feel free to email him at To learn more about his experience in business and engineering, please join him on LinkedIn.

Steve Denning writes about radical management, leadership, innovation and narrative. His most recent books are The Age of Agile (2018), The Leader’s Guide to Radical Management (2010), The Leader’s Guide to Storytelling (2nd ed, 2011) and The Secret Language of Leadership (2007). He consults with organizations around the world on leadership, innovation, management and business narrative. At the World Bank, he held many management positions, including director of knowledge management (1996-2000). He is a member of the Program Steering Committee of the Drucker Forum