As software developers and product managers and owners, how many times have we built features for ourselves instead of for our customers? How many times have we pursued the latest technological bells and whistles instead of thinking why do our customers use what we are building? Very often, we mask our own ideas behind those of our customers and deliver new features in our products in order to make them look “cool” in our community instead of in order to truly satisfy our real customers and make their life easier and happier.

This session will try to help you understand why are we gaming our products in such a way and gold-plating them. Moreover, it will provide you with tools and practices that will enable you to discover what real customer needs are and how to focus on them without encapsulating them within our own ideas and wishes so that we truly deliver products that make our customers happy.

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