Abstract/Description

Innovation happens when you get into trouble. In this workshop we stretch linear thinking techniques of empathy maps, and story mapping by matching extreme case users to mundane goals. Product development normalizes end-users into familiar categories. No wonder most products look and feel generic. Ignore the middle, push to the edges. What-if! there was a worm-hole that you could ride to an alternative universe, where your users were remarkably unique in their needs. You will work in small teams to discover your product fitness to unique users, and in process discover innovative solutions for your typical users. Warning! to discover your innovative idea, be prepared to dip into uncertainty, embrace failure and celebrate learning.

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