Abstract/Description

The product owner role was introduced in Scrum in 1993. So, the role has been around for ~25 years. Yet, still we struggle with the nature of it. Is it simple or complex? Is it inward or outwardly facing? It is about backlogs and stories or something more? And is ‘ownership’ the whole point?

In this talk, Bob Galen will be sharing his 4-Quadrants model for what effective (good) product ownership looks like in the real-world. It will start with balance, because the role is so broad and deep in its nuance. The essence of the 4-quadrants says that there are product, project, analyst, and leadership parts to the role. We’ll explore each in turn and talk about cross-connecting each area. We’ll also explore the partnerships that are key to success.

And finally, we’ll even explore product ownership at-scale, which is its own can of worms. So, we’ll help with that too. You’ll leave this session certainly understanding what Product Owner Excellence looks like and how crucial it is for team success.

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