Prioritization of work is hard across all levels of the organization. When we focus on feature value, often the first indicator of value is dollars versus effort expended. But what about value that is not realized through dollars? Our customers do not only think in dollars.

By expanding the definition of what value can truly mean, we can normalize, rationalize, and quantify value in new and different ways that make sense to all of our customers. We can assess value across programs as well as engage team members and stakeholders through interactive activities. In a way, it’s like relative sizing to drive values that appeal to many different consumers of your product.

Natalie first demonstrates traditional value estimation (dollars) and the resulting feature map/prioritization. Then, we look at other types of value realization through a team or program level activity using common customer sense. The activity provides participants with hands-on experience estimating and mapping feature value sans dollars on a level playing field. This gives Product Owners and teams a better baseline to align enterprise and program roadmaps with their own team or product priorities - and most importantly what the customer actually values - dollars aside!

Additional Resources

About the Speaker(s)

As a developer turned Agile coach, Natalie Warnert deeply understands and embraces the talent and environment it takes to build great products. Her extensive experience in Agile methods and user experience makes Natalie’s skills an asset to any company's continuous improvement journey. From building the right product to building the product right, Natalie drives strategy and learning through validation. Her recognized expertise has earned her a reputation as a thought leader in the Agile industry. You will often find her speaking at conferences, and she has been invited to share her ideas at the national and international level. Natalie is a SPC 4.0, CSP, CSM, PSM I and has experience in Scrum, Lean, Six Sigma and Kanban coaching. She earned a Master of Arts in Organizational Leadership and Strategic Management and is very passionate about her thesis topic: increasing women’s involvement in the Agile and technology community (#WomenInAgile). You can read more about Natalie’s ideas and contact her through her website: www.nataliewarnert.com