“People don’t want a ¼” drill bit. They want to make a ¼” hole” – Clayton Christensen. In his best selling book The Innovator’s Dilemma Christensen advocates for a method called Jobs-To-Be-Done to learn how to better understand what goals your end user’s are trying to achieve and how your end users relate to those goals emotionally. Come to this fast past and highly interactive workshop to learn how to use this framework to understand your users better BEFORE designing solutions for them.

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