Abstract/Description

Vistaprint transformed its software development teams to Agile, reducing release cycles from 18 months to 3 weeks. But Marketing had to move faster to match this pace. The bottlenecks seemed to be in Creative (the in-house advertising agency). Could Agile work for Creative? Yes it could!

With a combination of in-depth training, embedded coaching, big visible boards, and a focus on the agile mindset, we reduced the lead time for one of our Creative Agency teams (North American email) from 8 weeks to 9 days. The cycle time dropped from 15 days to 4. Late night and weekend work disappeared. The on-time delivery rate soared and quality did not suffer. This approach is now being used to spread the Agile mindset (and best practices) to our managers, senior leaders and European operations. Showing that Agile works well outside of software is providing the traction for an enterprise-wide transformation.

In this presentation, we will explain the challenges we faced and the key steps that made this transformation successful. We will explain our engagement model and how we applied the Agile Marketing Values & Principles.

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