Abstract/Description

Where is the idea for a product born? When does it become a narrative? A story? How does it make its journey into this world?
A song that Sir Paul McCartney wrote from him dreams; A machine, a cure, an app that was designed in a dream - Seems like these products spoke to their creators. Enchanted and filled them with passion; creativity; joy and urgency; and a need to make them a reality.

How would it be if your product spoke to you? Seducing you to make that precious idea in your mind a reality.

Join us to journey into the products life! To live in its persona. To perceive it with the highest regard. To treat it with compassion. And above all to position yourself as its creator and connect with it.
After walking you through real life story of how the concept of "product persona" was born, and its application, you will be given the opportunity to create "product personas" for ideas that want to flow from your mind; or products that you are currently working on.

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About the Speaker(s)

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