Today, product teams are under pressure to be more creative, innovative and delight customers sooner, but lack the knowledge and skills to know where to start. Agile product teams have frameworks and methods for rapid feedback, but generally lack real data from real users to make good business decisions. As product release cycles run long, team members lose enthusiasm and their focus on the customer.
As a tool, design sprints offer Agile teams an effective and transformative formula for testing ideas with real people, whether you’re on a small team at a startup, or inside a large portfolio of projects at an enterprise organization. Within five days, teams move from idea to prototyping to better business decisions, ultimately saving time, effort, and energy over the long-run. Join Carlos Oliveira as he introduces design sprints for product teams, a process for rapid experimentation and learning that helps teams solve big problems and test new ideas in less than five days.
Originally created by three partners at Google Ventures, the process has been proven at hundreds of companies. Carlos has run dozens of design sprints for the Fortune 500 and firmly believes that product teams can benefit and harness the power of design sprints to focus their efforts and deliver more appropriate solutions to market sooner.