Discover the impact of customer collaboration on Business Agility through real world examples and discover innovative techniques to engage your business partners to create a shared vision of success for your product. Be the one to drive the creation of a purpose driven culture in your teams. “Customer Collaboration over Contract Negotiation" is a fundamental value in Agile that propels early and continuous delivery of valuable software through collaboration between business and technology groups. The highest priority of an Agile mindset is to satisfy the customer with a team empowered to drive the product vision into reality. To enable this dynamic approach, the team should band together with the Product Owner and INVEST in effective User stories to realize true business Agility. Join us and uncover specific techniques for creating a Shared Vision or "North Star" for your product and experience how to walk in your customer's shoes to uncover their journey.