Abstract/Description

So, you’ve got a big idea and want to do a startup. Awesome! Where will you start? There’s no gathering customer requirements – this isn’t a custom dev shop. Nor can you just go off & start building — 9 out of 10 new products fail and *if you build it, they will come* is not the path to success.

Right! There’s that whole Lean Startup methodology, but where do you start *with that*? In this interactive talk, I’ll take a very pragmatic approach to helping ensure you’re building a **viable business** out of your vision as you work up to your first product release. And we’ll have fun with it, splitting up into startup teams and trying the ideas out in real-time during the session.

For the talk, I’ll introduce the milestones that an early stage startup should strive for and share examples of what real startups have done to drive towards these milestones, walking you up to how to decide what to build in your first product release for a successful launch.


As Co-Organizer for Boston’s Lean Startup Circle (3rd largest Lean Startup Circle in the world with almost 3,000 members), I’m a huge advocate for Lean Startup. As with any methodology – it’s sometimes hard to know how to apply theory to practice. This talk will be based on what I’ve seen work (and not work!) amongst the hundreds of early stage startups that I’ve worked with.

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