UX research is often relied upon to gather iterative feedback in the design and development process, but not every team has a research specialist. It can be hard to know what kind of research to do when and easy to assume that as designers or developers you’ll be able make the best call for your user. However, leaving user research out of your Agile development process leaves room for you to spend time working on a feature that isn’t a priority for your target customers or implementing a feature ineffectively.
Come to this session to get an overview of the key goals of user research, the key methodologies that any team member can employ, concrete tips for how to select the best method given your goal, and advice to craft your research plans the best way to get the information you’re looking for. This session will be most useful for those interested in UX research but don’t have formal training, such as UX designers, developers, or product managers.