Feel like your new product ideas are a bit stagnant? Most organizations start off strong in product development, but stop being innovative along the way. This happens when we focus too much on building instead of learning and iterating. In this workshop, you will learn how to overcome the psychological barriers to iteration by introducing a culture of learning into your organization using prototypes. Prototypes are a powerful tool for innovation, yet they are often misunderstood. You will learn about various prototypes, where best to use them, and the different types of fidelity. Through a hands on workshop we’ll get you out testing your ideas!

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Working alongside teams around the world, Melissa helps empower Product Managers to be awesome by coaching companies and teams on how to create strategies and frameworks that satisfy users and drive business goals. She coaches Product Managers to answer two important questions – “Should we build this?” and “Why?”. In early 2017 she started Product Institute, an online school to help bring high quality education and coaching to Product Managers around the world. She is currently writing, “Escaping The Build Trap: How Effective Product Management Creates Custom Value” with O’Reilly Media.