Abstract/Description

Feel like your new product ideas are a bit stagnant? Most organizations start off strong in product development, but stop being innovative along the way. This happens when we focus too much on building instead of learning and iterating. In this workshop, you will learn how to overcome the psychological barriers to iteration by introducing a culture of learning into your organization using prototypes. Prototypes are a powerful tool for innovation, yet they are often misunderstood. You will learn about various prototypes, where best to use them, and the different types of fidelity. Through a hands on workshop we’ll get you out testing your ideas!

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