Abstract/Description

Popular opinion is that teams should be product-based (“Products not Projects”). This idea makes sense if you build products but not if your business model is project-based work for clients. What if your projects create products for clients? The product and project models need to work together.

I’ll review project and product models to identify the key elements of each, and show how they can be combined to best meet the needs of clients and teams in a mixed project/ product world. I’ll show how to use the research done by the #noprojects folks to improve projects and figure out how to apply a product mindset to get the best of both models. I call it #whenprojects.

Join me as I share my experience of discovery, realization and leading change.

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