Product Innovation – the competitive edge that every company wants but how do you get it? And, what is it, exactly? Creating innovative products means finding a gap in the market that can be readily filled with a new or expanded product in you company. To do that well, you have to not only be very aware of your market and customers, but set up as an organization to discover and pursue these ideas.

In this session we will cover how Agile teams are ripe with opportunity to create innovative products, with plenty of examples of how other companies have succeeded in this area. We’ll go over why the role of the Product Owner/ Product Manager is critical for fostering it, and the tools of the trade needed to discover those winning market gaps. Finally, we’ll discuss how organizations can optimize themselves to pursue these ideas and deliver extreme customer value.

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