In Greek mythology, Procrustes stretched or amputated the limbs of any poor passerby who failed to fit his iron bed exactly. None fit! Blaming the difficulty of implementing agile on culture is a lot like blaming those poor travelers for being too tall or too short. Culture isn’t the enemy of change; frameworks and models of transformation that don’t fit are.

There's a better way. **Outcome Oriented Agility** (OOA) is an approach to agile transformation that shifts the focus away from events, roles, and artifacts toward achieving results that matter most to the organization. Drawing from the iterative approach to achieving goals perfected by Toyota, the [Toyota Kata](https://en.wikipedia.org/wiki/Toyota_Kata), OOA offers a path to agility that works with, rather than against, the grain of a culture. The result is a far more rapid rate of improvement and a flavor of agility custom crafted to fit the needs and personality of the organization.

## You'll learn:
* **The Procrustean fallacy:** why culture isn't the enemy and why 'culture change' is often a fool's errand.
* How to harness **Wildly Important Goals** ( WIGs) and the **Toyota Kata** to motivate, implement, and sustain durable improvements.
* How to use ***outcome mapping***; a simple technique to help teams identify and prioritize outcomes that matter.

Moreover, you'll learn how to **clearly and unambiguously demonstrate the value the transformation is bringing to the organization.**

Additional Resources

About the Speaker(s)

Jay Packlick spent the first twenty years of his career getting software done in a variety of roles. Excited by how much better everything was using Extreme Programming in 2001, he's dedicated the last twelve years of his career to learning and helping others implement better ways of getting stuff done. Currently an Enterprise Agile coach at Sabre, Jay uses an Integral approach to working with organizations to foster learning, increase agility at scale, and make durable changes. Jay’s found success focusing on the people side of the equation; putting into practice learning from diverse domains such as behavioral economics, Lean principles, Spiral Dynamics, the Toyota Kata, and the scientific application of cat videos.