In Greek mythology, Procrustes stretched or amputated the limbs of any poor passerby who failed to fit his iron bed exactly. None fit! Blaming the difficulty of implementing agile on culture is a lot like blaming those poor travelers for being too tall or too short. Culture isn’t the enemy of change; frameworks and models of transformation that don’t fit are.

There’s a better way. **Outcome Oriented Agility** (OOA) is an approach to agile transformation that shifts the focus away from events, roles, and artifacts toward achieving results that matter most to the organization. Drawing from the iterative approach to achieving goals perfected by Toyota, the [Toyota Kata](https://en.wikipedia.org/wiki/Toyota_Kata), OOA offers a path to agility that works with, rather than against, the grain of a culture. The result is a far more rapid rate of improvement and a flavor of agility custom crafted to fit the needs and personality of the organization.

## You’ll learn:
* **The Procrustean fallacy:** why culture isn’t the enemy and why ‘culture change’ is often a fool’s errand.
* How to harness **Wildly Important Goals** ( WIGs) and the **Toyota Kata** to motivate, implement, and sustain durable improvements.
* How to use ***outcome mapping***; a simple technique to help teams identify and prioritize outcomes that matter.

Moreover, you’ll learn how to **clearly and unambiguously demonstrate the value the transformation is bringing to the organization.**

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