Metrics and measurements are standard practice in waterfall projects due to long project times, extensive costs, and high-risk outcomes. Agile projects limit this risk and therefore the use of traditional waterfall metrics no longer apply. Having a better understanding of the psychological and behavioral aspects of motivating people, we can eliminate the use of old, vanity metrics and standardize the use of new, agile measures. This presentation combines theoretical background with real-life examples and successfully applied agile metrics. It also gives managers and executives a clear charter for how to use metrics effectively and things they may be focused on that are causing more harm than good.