Mapping Value to Benefits Realized with Leading (not bleeding) Indicators

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Prioritization of work is hard across all levels of the organization. When we focus on feature value, often the first indicator of value we think of is dollars versus effort expended and ROI. But what about value that is not realized through dollars? What about the benefits that are harder to quantify? What about benefits we can see sooner?

By expanding the definition of what value can truly mean, we can normalize, rationalize, and quantify value in new and different ways that make sense to all of our customers and our leadership. With this workshop and mindset we can assess value across programs and portfolios as well as engage team members and stakeholders through interactive activities. In a way, it’s like relative sizing to drive value that appeals to many different consumers and stakeholders of your product and the associated benefits they seek.

Natalie & Christine first demonstrate traditional value estimation (dollars and lagging indicators) and the resulting feature map/prioritization. Then, we look at other types of value realization through a team or program level activity using customer common sense, leading indicators, and innovation accounting. The activity provides participants with hands-on experience estimating and mapping feature value, sans dollars, on a more level and relative playing field. This gives Product Owners, Product Managers, and teams a better baseline to align enterprise and program roadmaps with their own team or product priorities – and most importantly what the customer actually values – the benefits they (and the company) receive!