Drawing on his award winning book, The Leader’s Guide to Storytelling (Jossey-Bass, 2nd ed, 2011), and on his experience in coaching Fortune 500 companies, Steve Denning will show the participants how leaders at all levels of an organization can use stories to perform the most difficult challenge that they face, namely to inspire even difficult audiences to embrace new ideas, new approaches, new products and services and turn skeptics into supporters and even champions.

The highly interactive workshop will show participants how to harness the power of storytelling to communicate even the most complex technical ideas and spark rapid energetic action towards their implementation.

The workshop will cater to participants with a wide variety of backgrounds.

It will show how leadership storytelling can be used for managing up, down or sideways.

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