In the software industry, the ultimate measure of business value is how well the software produced meets the needs of end users. In this session, Menlo High-tech Anthropologists will walk you through their unique rapid iterative design process and their collaboration with developers during implementation to ensure that user feedback effectively informs all phases of design and development. This will be a hands-on session focused on: design revision and assessment practices, persona-based storycards, and

communication across cross-functional teams.

Additional Resources

About the Speaker(s)

Laura Elliott has worked as a High-Tech Anthropologist® at Menlo Innovations since 2012. She is able to work on a broad range of projects--from diesel diagnostic tools to medical communication devices--which fulfills her passion for constant learning and exploration. She also gets to work side-by-side with users, keeping her fascinated and humble. Laura thrives on identifying opportunities for improvement and then designing the solutions. Laura graduated from Indiana Wesleyan University with a BA in Creative Writing, English, and Communications, only discovering her love of design after graduating. She continued to pursue her interest in graphic design courses at Washtenaw Community College before discovering the rich learning, teaching, and working culture of Menlo Innovations. She has continued to hone her skills through the mentorship of pairing, and enjoys teaching High-Tech Anthropology® skills to the thousands of visitors that come through Menlo every year.

Mollie Callahan is a member of the High-Tech Anthropology® design team at Menlo Innovations, a design and development firm that builds user-centered software and provides organizational change consulting. She is as passionate about translating ethnographically-grounded user insights into functional designs and strategic solutions as she is about teaching Menlo's High-Tech Anthropology process to tour guests and workshop attendees. Mollie holds a Ph.D. in Linguistic Anthropology, along with Graduate Certificates in Culture and Cognition and Latin American and Caribbean Studies from the University of Michigan. Prior to working at Menlo, she was a Visiting Professor of Anthropology and Research Associate at Oberlin College, where she divided her time between teaching, research, and consulting in intercultural health reform.