Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers.

We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.

Additional Resources

About the Speaker(s)

Rich coaches product executives, product management teams and agile development organizations. He also parachutes into software companies as interim VP Product/CPO to fix product/market/engineering/revenue issues. Rich has been the “product guy” at six start-ups including as CEO and VP Products. He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”