Abstract/Description

Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers.
We'll recap product owner basics, map that against product managers for commercial software, and talk through approaches to meet all of the product needs for a market-successful product.

Additional Resources

About the Speaker(s)

Rich coaches product executives, product management teams and agile development organizations. He also parachutes into software companies as interim VP Product/CPO to fix product/market/engineering/revenue issues. Rich has been the “product guy” at six start-ups including as CEO and VP Products. He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”