If you're fortunate enough to have convinced your organization that "quality" matters at all, congratulations! That's the first step. You've probably walked right into the next pitfall, and you may or may not know it yet: when all roles are passionate about "quality", but no one agrees on what it is. Or worse, everyone agrees, but you don't realize you're *all* missing something.

In this session, we'll expose how the use, overuse, and abuse of the word "quality" can mislead even the best-intentioned agile teams and organizations. It's not about role vs. role—no one is immune, not even people with "quality" right there in their job title.

You'll learn about a specific common "quality" anti-pattern, the harm it causes, how to spot it, and how to solve it. We'll practice communication strategies that will help you understand and influence your colleagues more effectively.

We all want to make our products better. It's time to stop talking about "quality" and learn to say—and more importantly, *do*—what we really mean.

Additional Resources

About the Speaker(s)

Cheryl Hammond, a.k.a. @bsktcase, has a couple decades' experience as a software leader in the private and public sectors. She ran her team's successful adoption of Scrum-ban for a mission-critical regulatory compliance project under multi-agency state and federal government oversight, mentored former COBOL devs into true-believing unit-testing XP evangelists, and turned a threatened software product at risk of litigation into a lean, revenue-generating flagship offering in nine months, all of which leads her to believe that anything is possible. She is not sorry for her many biases, including strong preferences for servant-style leadership and team-based, holistic problem-solving and a strong aversion to agile zealotry. Whether consulting or in-house, Cheryl endeavors to make life suck less for software delivery organizations and the humans who inhabit them.