IT Organizations often build whatever the Highest Paid Person’s Opinion (HiPPO) suggests. This often leads to building systems that don’t satisfy the needs of others in the organization. Customer-focused techniques from product-focused organizations can be adapted for IT projects. By better meeting organizations needs, such an approach can be more cost effective and better aligned with the true goals.

Too many IT projects are driven by opinion rather than data. Whether it’s the CIO calling the tune or a VP on the business side, they often are starting with a suboptimal solution rather than the problem to be solved. In this session, Salah and George will help you explore product-focused techniques to better meet those needs. You, too, can offer your HiPPOs just the right tune to dance their way to business success!

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