Working with stakeholders (customer, business and technology perspectives) to effectively and efficiently deliver high-value products begins and ends with value. “Value” is the beacon, watchword, end game, justification and mantra for Agile. It is the basis of the big “why”.

Value means fair return in exchange for time, money, goods, or services. One way to assess value can be summarized as IRACIS: Increase Revenue, Avoid Costs (including avoiding loss by protecting revenue), and Improve Service. But that’s not enough. Value is in the eyes of the beholder. Furthermore, value can be tangible (money, market share) and intangible (customer loyalty, desirability, feasibility, differentiation).

You assess value by weighting benefits, costs, and risks, and incorporating value considerations—variables used to assess value of product options. You make product decisions at every turn throughout discovery and delivery based on value, balancing multiple considerations and perspectives.

Many agile teams struggle to clearly, concisely and continually use value as the basis for making decisions about what backlog items to pull and plan for. Explore a lightweight framework for collaboratively—and continually—identifying stakeholder values and making value-based decisions on what to build.

Additional Resources

About the Speaker(s)

Ellen is an Agile Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery and using skilled facilitation to enable healthy teamwork and strong organizations. She is the author of three books on product discovery and requirements, frequent speaker, and works with clients globally. In her spare time, she is Producer of Boston’s Agile Product Open community and Director of Agile Alliance’s Agile Product Management initiative.