Generating Product Purpose with the Business Model Canvas

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Critical characteristics of high-performing Agile teams include a clear understanding of product purpose and a deep sense of how they are creating value for the customer. This workshop addresses this concept head on by leveraging the valuable insights learned from constructing a Business Model Canvas to create a collaborative team-based understanding of the product. Developed by Alex Osterwalder, the Business Model Canvas is a low effort way of effectively describe target customers and finding ways to delight and monetize those targets without getting bogged down in detail. Through concrete examples, we’ll illustrate how taking the time to develop a Business Model Canvas as a team activity aligns the team around a common goal and drives a strong sense of purpose from the inception of the value stream.