Telling the future is hard but telling the past is easy. As they say, hindsight is 20/20. We all have stories of products that we should have known would fail. It usually goes this way:
Your company invests a lot of money to get the A-team together to create a critical piece of software. The team has impressive iterations and delivers high quality software with smooth, on-time releases. But then it doesn’t perform well in the marketplace, the investors retract, and eventually there’s no alternative but to kill the product and disband the team. Looking back, there must have been a better way.

In this workshop, we’ll use lean experimentation to predict a product’s future (spoiler alert: it’s all about science). We’ll work on defining problem statements, agreeing on metrics and measurements, creating hypotheses and designing tests. In the end, you’ll be ready to experiment your way to success.

So follow Linda Rising’s advice: Be brave! Try an experiment. Get ready to let your inner scientist out!

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