Some people have the misconception that design is just creating ‘pretty pictures’. This is not the case; there is a science to creating the right ‘pretty picture’. Companies need to immerse design across their entire organisation to avoid becoming yesterday’s news. This session will delve deeper into the practical User Experience skills that will aid any member of a development team and will ensure the product you are building is ‘on brand’ and ‘user-centric’.

– Business Analysts and Quality Analysts will benefit from understanding the finer details of design.
– Developers will gain empathy for design and a better understanding of how to display content.
– Quality Analysts will leave knowing how to quickly notice problems with a design before release.

In this talk, you will learn how to ensure the product you are building is ‘on brand’ and ‘user-centric’, and why this is important to ensure the success of your product.

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