Do your teams have a real connection to their customers? Join us as we explore how to best engage customers with Agile teams that may have multiple customers and end users. Hear a story of what happened when we built a product without including our customers and learn pitfalls to avoid. We’ll discuss how to handle it when your development teams receive customer feedback that changes their course and examine the layers between our teams and the end user. Discover techniques for getting full circle feedback from the customers to the development team and ensure that you’re delivering what your customers value.