Effective customer feedback is both critical to adapting to customer needs yet elusive to capture well. Blundering into customer feedback activities continues to be a weakness in many Agile implementations. How do you ensure you identify the right customers, get customers to feedback sessions, and capture the most effective feedback? Keep in mind that without effective customer feedback, inspect and adapt becomes moot. How can you elevate the game? This session will help you establish a Customer Vision focused on gaining the elusive customer feedback. It will help you identify customer types via personas for your product, service, or value stream. It will help you incorporate customer types into the way you capture requirements. It will help you identify the various types of customer feedback loops that can be used. It will help you determine strategies to get customers to your feedback sessions. You will be armed with a framework for establishing a customer feedback vision with ways to get to more effective customer feedback leading to products and solutions that more closely align with customer needs. Instead of barely hitting the broad side of the "customer" barn, wouldn't you rather hit the "customer" bullseye?

Additional Resources

About the Speaker(s)

Mario Moreira is a Master Agile Coach and Enterprise Agile Consultant for Vistaprint and has worked in the Agile field since 1998. He is an author in the Agile and Configuration Management (CM) fields having written several Agile and CM books, contributed to the CM Crossroads and Agile Connection, and writing for the Agile Adoption Roadmap Blog. Mario is the author of several Agile and Engineering books. They include: "The Agile Enterprise" (March 2017) via Apress. It helps the reader establish an Enterprise Idea Pipeline focused on delivering customer value and leading with an Agile and Discovery mindset. "Being Agile: Your Roadmap to Successful Agile Adoption" (Oct 2013) via Apress. It provides the reader with a more cultural and pragmatic way of approaching Agile and moves aware from the mechanical. “Adapting Configuration Management for Agile Teams” (Nov 2009) via Wiley Publishing. It provides an Agile Primer and a CM Primer, and how to adapt CM practices for Agile Teams. “Software Configuration Management Implementation Roadmap” (Nov 2004) via Wiley. It includes guidance for implementing SCM at the organization, application, and project level with numerous examples. Mario has a new book deal and it will focus on how to achieve an Agile Transformation of the whole enterprise.