Most scrum teams create effort estimates, often using story points. As a product owner, you also want to have an estimate of the business value of each user story. Business value estimates help you create a more rational backlog and maximize the value the team delivers.
This workshop explores the art and science of estimating the business value of user stories. Participants will gain an understanding of the essence of business value, and why it is more complex than just revenue or profit. Then we will then learn a surprisingly simple technique to estimate and quantify business value.