Good products are not only pretty they’re also useable. With the huge amount of competition in the market today, user experience is more important than ever. So how do we create products our customers respond to and enjoy? Measurable Design can provide you with insights into customer behavior so that you can create products that users want. During this talk, we’ll discuss how Lean principles can be applied to UX to iterate our way to engaging sites customers will love. We’ll dive deep into practices and tools you can start using to ensure customers are getting the most out of your products.