Abstract/Description

The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly?

I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development?

I believe that software is awesome when it helps creating awesome experiences to the people the organization is serving. To create those delighting experiences is very important to understand who your real customer is and empathize with him. This session is aimed to create that awareness and to introduce some practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations.

Additional Resources

About the Speaker(s)

Angel is a very energetic Agile coach who truly enjoy challenges. Putting in place Lean and Agile concepts and practices in very complex environments is his specialty and passion. As as an Agile coach, trainer, and mentor, he’s supported several multinational organizations in their Agile journeys in the last 10 years.During his 18+ years of experience in IT Angel has worked in various roles: Agile coach, R&D manager, software developer, software architect, ScrumMaster, and trainer.Angel is recognized worldwide as an expert in Agile and Scrum and he holds the three highest level certifications in the field: CST (Certified Scrum Trainer), CEC (Certified Enterprise Coach) and CAL (Certified Agile Leadership) Educator) by the Scrum Alliance. Additionally, is a co-active coach, specialist in team coaching and systemic leadership, and Management 3.0 licensed trainer.Additionally, he teaches video game production at ESNE (University of Design, Innovation and technology) and Design Thinking at LaSalle University. Angel is also a frequent speaker having participated in more than 40 international conferences and Agile events in Europe, Asia and the Americas.