We propose a lean design methodology for business models, which repeatedly designs business-model hypotheses in researching manner; moreover, with which corporate businesses can create new business value utilizing IT. Both analyzing business value that IT creates and designing business models that repeatedly provide the business value will be possible. We applied the proposed method to IoT utilizing sensing technology and GPS and evaluated its effectiveness.
MASAHIRO IDE
Quine Corporation
Nanzan University
Tokyo, Japan | Nagoya, Japan
[email protected]
YUKIO AMAGAI
Quine Corporation
Tokyo, Japan [email protected]
MIKIO AOYAMA, YASUHIRO KIKUSHIMA
Nanzan University
Nagoya, Japan
[email protected], [email protected]
