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Extraordinarily Badass Agile Coaching

The Journey from Beginner to Mastery and Beyond

The profession of Agile Coaching is, in a word, confusing. That’s because of a number of factors, including:

  • It gets conflated with Professional Coaching and it’s so much more than that;
  • There isn’t a standard or generally accepted model for what it is and isn’t;
  • Clients don’t understand it, so shared accountability is unbalanced with their coaches;
  • There is specialized nuance around the skills of coaching at the Team, Enterprise or Organizational, Technical, and Leadership levels.

This confusion has created a space where nearly anyone can claim to be an Agile Coach with little experience and narrow skills. Resulting largely in mediocrity and negative impacts on our clients, who by the way, are counting on and paying us for help.

Bob Galen has written Extraordinarily Badass Agile Coaching to help alleviate the confusion. The book centers on the Agile Coaching Growth Wheel as the competency and skill maturity model to baseline your agile coaching skills against. Its core goal is to “raise the bar” as to what true excellence looks like and to help you establish a personal development and growth plan.

Bob intentionally uses the term “badass” to create a vision of professionalism, craft, passion, accountability, and expertise that you need to bring to bear in service of your clients if you represent yourself as an “Agile Coach”.

Being an Extraordinarily Badass Agile Coach isn’t easy, quick, or for the faint of heart. It takes lots of hard work and dedication. It also requires a map to point you in the right direction. Consider this book that maps to coaching badassery, personal growth, and client service.

About the Author(s)
Robert Galen

Bob Galen is an Agile Practitioner, Trainer, and Coach based in Cary, NC. In this role, he helps guide companies and teams in their pragmatic adoption and organizational shift towards Agile methods of working. Bob has been doing that since the late 1990s, so he’s deeply experienced. He is the Director of Agile Practice at Zenergy Technologies, a leading business agility transformation company. Bob is also President and Head Coach at RGCG a boutique agile coaching firm.

Bob regularly speaks at international conferences and professional groups on topics related to agile software development, testing, scaling, and organizational leadership. He is a Certified Enterprise Coach (CEC), CAL I trainer, and an active member of Agile Alliance and Scrum Alliance.

He’s published three Agile-centric books: The Three Pillars of Agile Quality and Testing in 2015, Scrum Product Ownership, 3rd Edition in 2019, and Agile Reflections in 2012. He’s also a prolific writer & blogger (at – ) and podcaster (at )

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