About this Publication
Deliver Products in Short Cycles with Rapid Adaptation to Change, Fast Time-to-Market, and Continuous Improvement―Which Supports Innovation and Drives Competitive Advantage
Shifting customer needs are common in today’s marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps you:
- Implement and use the most popular agile framework―Scrum
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement
- Support innovation and drive competitive advantage
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is for those interested or involved in innovation, project management, product development, software development or technology management. It’s for those who have not yet used Scrum. It’s also for people already using Scrum, in roles such as Product Owners, Scrum Masters, Development Team members (business analysts, solution and system architects, designers, developers, testers, etc.), customers, end users, agile coaches, executives, managers, and other stakeholders. For those already using Scrum, this guide can serve as a reference on practices for consideration and potential adaptation.