Lean Inception

Added to Process

In this interview I had the pleasure of meeting again with Paulo Caroli, an old friend from the Agile Latam community.


Paulo is a consultant who has been working for ThoughtWorks for over a decade helping his clients discover products that make sense to build. In this work Paulo has perfected techniques and ideas that allow discovering products without investing too much time. It was precisely this process of discovery that motivated Paulo to write his most recent book, Lean Inception, which he spoke about in the interview.

Paulo said that his journey through Agility began in 2000 when he lived in the US and worked for several start-ups. Later when Paulo joined ThoughtWorks and worked with Jeff Patton and Jonathan Rasmusson, he began taking ideas from them and facilitating product discovery workshops with clients. The birth of Paulo’s son was a great motivator to try to reduce time away from home by making the product discovery workshops last only one week. The book Lean Startup by Eric Ries was another great influence for Paulo, who ended up calling his techniques “Lean Inception”.

According to Paulo, his book has two important aspects: a collaborative workshop that has the participation of those interested in the product, and the approach to arrive at a Minimum Viable Product. He also mentioned that Lean Startup ideas posed by the build, measure, and learn cycle are also reflected in some way in Lean Inception.

Paulo commented that the clients he has worked with agreed to have to wait less time to start seeing results from a product, so they accepted the idea of ​​doing Lean Inceptions that lead them to get results earlier. The MVP provides more accurate ideas of what customers really want in a final product, he said.

He also said that companies that want to have a broad vision of a product — a vision that spans several years and a lot of money — can continue to have it, but they must start to build products in a small way, release them, validate hypotheses, and learn. In short, keep your vision wide but move forward in small increments.

Paulo closed the interview with the reflection, “Think big, move small, and learn fast”, where a fast learning component is vital to be able to pivot and change the product itself if that is necessary.


About the Author


Juan es un capacitador, expositor y pensador alternativo. Desde que Juan se expuso a Scrum a principios del 2007 se comprometió a continuar aprendiendo y aplicando Scrum en los equipos y organizaciones donde trabajo. Su camino lo ha puesto en los roles de ScrumMaster, Scrum Trainer, y Product Owner. Juan cumplió el 2014 con todos los requisitos del Scrum Alliance para ser un Certified Scrum Trainer® (CST) y es ademas un LeSS Friendly Scrum Trainer.

Como CST y LeSS Friendly Scrum Trainer Juan ha entrenado a más de cuatro mil trescientos estudiantes en cursos de CLB, CSM, CSPO. A-CSM y A-CSPO en diez países del continente americano. Juan también a dado cursos privados para compañías como: Citibanamex, Marsh, Slalom, Deloitte, Walmart, CGI, SAIC, Express Scripts, T.Rowe Price, Time Warner Cable, ViaSat, Garmin, Moffitt, Kyva Systems, Blue Book Network, Insurance Auto Auctions and BlueCross BlueShield.

Juan fue miembro voluntario del Board de Directores del Agile Alliance donde sirvió por dos periodos consecutivos de tres años hasta el 2019.


This is an Agile Alliance community blog post. Opinions represented are personal and belong solely to the author. They do not represent opinion or policy of Agile Alliance.

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