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Product Management

December 4 December 6


What is the course like?

How can we bring products to market that customers love in a way that is more expedient and more efficient?

This is the role of the product manager. In this course, you will learn how to oversee the product lifecycle and create and advance the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. In doing so, you’ll learn how to embrace the needs of all three to add value to your organisation, your stakeholders, and most importantly, your customer.

Through this course, you will build an understanding of the product lifecycle and how to manage the product through its phases. You will learn how to bring the customer voice, competitive analysis, market trends, and other knowledge into the organisation to drive better business decisions. You will gain new techniques for communicating your product vision and roadmap as well as a toolkit to deliver better products.

You’ll gain

This is an ICAgile accredited course: ICAgile Certified Professional – Product Management (ICP-PDM) is granted on the successful completion of this course. This certification is part of the ICAgile Product Management Track along with our Agile Product Ownership course.

This course will contribute 14 PMI® professional development units (PDUs) towards your chosen certification (7 Ways of Working, 0 Power Skills, and 7 Business Acumen).

You’ll learn

During this course, you’ll learn how to:

  • Analyse a product across the adoption curve and the product lifecycle
  • Describe how a product can be positioned to meet market, customer, and organisational needs
  • Prepare and validate a product strategy
  • Build an outcome-oriented product roadmap
  • Build a low-fidelity prototype and how to collect and respond to feedback
  • Write a hypothesis and how to run and measure experiments
  • Understand how team composition changes as the product changes, scales, and moves through the product lifecycle

Great for

  • Product Managers who want to build their skills around the strategic direction of products and services that will meet their customers’ needs
  • Product Owners, Directors of Product, Business Owners, and senior leaders who want to increase their understanding of leadership in the product space
  • Anyone interested in developing product delivery and strategy skills to understand customers better and deliver winning products that align with your organisation’s purpose

You’ll need

This is an advanced Agile course designed for senior leaders and people. To get the most out of this course, you will need to have completed formal agile fundamentals training such as our Agile Fundamentals or Business Agility Fundamentals courses and have at least 6 months’ experience working in an agile team. It is highly recommended that you also complete our Agile Product Ownership course to understand product delivery at the team level.

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