Organizers

Cat Swetel

Conference Chair

Verica
United States

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Cat is an engineering manager with experience applying Agile and Lean principles in a variety of settings: from startups to large enterprises, warehouses to Web, etc. She is passionate about increasing diversity in tech. In her leisure time, Cat enjoys making jokes about Bitcoin, hiking, and reading feminist literature.

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Ellen Grove

 Interim Managing Director, Agile Alliance

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Ellen Grove is the Interim Managing Director of Agile Alliance. Based in Ottawa, Canada, she has been working in software development for over 20 years, moving from software testing to user-centered design to managing development teams to Agile coaching and training. She is an Agile Coach, trainer, and facilitator who works with organizations of all sizes — from startups to multinationals — to help them find more effective ways of working based on Lean and Agile principles and practices. After many years of organizing and presenting at Agile events at home and around the world, Ellen was elected to the Agile Alliance board of directors in 2017 and became the chair of the board in February 2020 before stepping into her current role.

Pam Hughes, Marketing Chief, Agile Alliance

Pam Hughes

Marketing Chief, Agile Alliance

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Pam is a marketing executive experienced in driving strategy and execution across branding, demand generation, audience engagement, market awareness, public relations, events, digital marketing, social media marketing, and creative content development. She leads all outreach initiatives for the global nonprofit member organization.

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Jessica Small

Conference Logistics Team

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Jessica is a seasoned event planner who has played a key role in helping Agile Alliance create successful conferences for over a decade. As a senior program manager on the events team, she facilitates great speaker and attendee experiences using her superpowers of connecting people, devising smart solutions, and seeing the big picture while mastering the fine details.

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Tarah McMaster

Conference Logistics Team

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Tarah has many years experience as an event planner and has worked on many teams to create successful conferences for nearly a decade. Tarah brings positivity and high energy to every event that she is a part of, combined with her passion for delivering an outstanding experience. She believes in a hands-on, attendee focused approach when organizing each event. She holds herself to a high level of integrity and excellence and it reflects in her events. She looks forward to meeting you at Agile2021!