Aras helps product teams with using human-centric approaches in product development. He set up and grew many successful design teams that created popular user experiences. He led the experience design and front-end development teams at Garanti BBVA, managed the digital product teams at Lolaflora and monitise, and worked as a UX planner at Intel. His clients include Visa, eBay, Turkish Airlines, Unilever, and Huawei. The products he worked on are used by more than 160 million users worldwide. He is the co-author of Product Research Rules from O'Reilly - a book on making research a habit in product teams. Aras holds a Masters degree from Georgia Institute of Technology and a Bachelors degree from Bilkent University. He carried out academic research projects in Lancaster University and Microsoft Research Cambridge. He currently teaches human-centered design courses at Medipol University and Kadir Has University. He is an avid cook and drives his colleagues nuts by winning all food-related trivia games.