Martina helps organisations become more customer-centric and helps them develop the culture, teams and practices to innovate and deliver outstanding products. Over 20 years Martina has led product innovation capabilities and built thriving cross-disciplinary teams for world-class consultancies (Pivotal, Flow, Method), tech leaders (Amazon, Yahoo!) and startups/scaleups (Play.com, Travelmatch). She has had the opportunity to support a wide variety of market-leading clients across sectors in their transformation journey and to launch new products. She co-authored “Communicating the UX Vision” to help cross-disciplinary teams communicate and collaborate better, coaches start-ups and emerging leaders, and teaches user-centered design at the University of London.